After taking over his mom's restaurant with his childhood friend, co-owner Mitch Nguyen has transformed La Belle Tonki into a Montreal favourite, often describing his restaurant as a "community center" for his loyal customers. With walls decked out with old-school kung-fu & manga photos and a hip-hop soundtrack, La Belle Tonki creates the perfect mix between a party vibe and homey comfort.
As all of their sales shifted online, Mitch needed to implement an online ordering system to avoid relying solely on marketplace apps with high commission-fees. While he initially implemented WIX, he quickly noticed that the system couldn’t keep up with his high volume of orders – resulting in many order mistakes and long wait times for his customers.
Providing his own in-house delivery also reached its limit, and he found that many customers were opting to order on marketplace apps, meaning thousands of dollars of lost revenue.
Using CHK PLZ’s order pacing and POS integrated online ordering & delivery, La Belle Tonki was able to increase their order throughput while reducing customer wait times and order mistakes. In just 4 months, they were able to drive 6200 orders, resulting in $250k in revenue all on their own website.
In that same time, La Belle Tonki shifted 3600 delivery orders to their website and saved nearly $28k on commission fees by bringing their cost of delivery down to just $4 per delivery order.